SEM & Paid Search Marketing ?
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. SEM is the cheapeast form of advertising. It is our mission to help you reach as many people for the lowest cost possible. Search Engine Marketing involves implementing and succesfully using combined online strategies such as SEO (Search Engine Optimisation) and PPC (Pay Per Click) Campaigns to position your company at the top of Google above your competitor for keywords related to your services or products. Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads (or) Paid search advertising
- PPC (pay-per-click) (or) PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click) and CPM (cost-per-thousand impressions) - Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
Google released a new video about how PPC keyword bidding process work
The Paid 'Ads' will often appear at the top of the page when people search for your targeted keywords. Having a paid advertisement on search engines often doubles the chances of having your website clicked on as compared to ranking high through organic keyword optimisation (SEO). The Paid Ads is referred as “Pay-per-Click” or PPC advertising, where you will pay only if your ad is clicked on.
To start of your business advertising you will need to purchase PPC through a bidding process. Search engines will determine the placement of your ads based on this biddings as well as your website Click Through Rates (CTR). .
Some of our Paid Search Marketing Adverts
A text ad, displayed at the top of the search result page, comprises of a link to your website. This provides people with a direct link to desired product or service webpage
Display Ads are more attractive than simple text ads. They come in various forms and looks rich with video, images and flashy stuff to showcase products or services
Targeting your customers in social media by displaying your ad on different platforms like Google, Facebook, Twitter and Youtube helps users connect with your business
Video Ads are very exciting and captures the attention of a wide audience on YouTube and across the internet. By creating an attracive videos we can easily engage audience
YouTube , the video-sharing site has more than 60 million unique users in India. 1/3 of Internet users around the globe use YouTube. Over 70% of YouTube viewers in India are aged below 35. YouTube is the 2nd biggest search engine after Google. Imagine leveraging even a fraction of these numbers will widen your business to a greater extent.
- Paid search strategy
- Campaign setup & management
- Monitoring Campaigns & PPC landing page
- Text Ad optimization
- Long Tail Keyword Optimization
- Re-Targeting or Re-Marketing
- Ad copyright creation
- Imporiving Quality Score
- Fan Page Creation For Your Business
- Buliding Facebook Community
- Business Page Optimization
- Populating Content (Text, Images, videos etc.) All Over Facebook
- Facebook Paid Ads Management
- Monitoring Your Facebook Marketing Activities
- Report Generation On A Monthly / Weekly Basis
- Facebook Custom App Development
- PPC - Paid search strategy
- Campaign setup & management
- Increased paid traffic, sales & leads with Re-Targeting
- PPC landing page & Ad copyright creation
- Reach relevant traffic looking for related services instantly
- Manage online reputation by displaying Ads over organic search results
- Target specific geographical locations with ease